As the “grass-fed” market matured and similar options proliferated, Burger Lounge felt their unique appeal diminishing.
To reclaim their leadership in the category, BL needed to redefine their positioning and rejuvenate their brand.
So we tapped into consumer motivations to create a modernized brand platform that celebrated their experience-driven positioning and mindset with their food as the centerpiece. The brand personality allowed for them to connect with their audience in a familiar way.
We called it “A Taste of Real.” And burger lovers are eating it up.