How do you sell jewelry that doesn’t exist yet?

This was the challenge for JewelryThis, a company that custom crafts its jewelry via its online presence.

Do Not Disturb was brought on to create a brand that would appeal to discerning consumers. The output?

A compelling creative platform, centered around the concept that self-expression isn’t mass produced, and can’t be found in a display case.

This insightful approach helped enable JewelryThis to better understand its audience, and to embrace its strategic and creative positioning.

Giving them the competitive edge they need to stand out in a saturated market.